IndigoLee was founded on a simple conviction: the industries that build and sell the physical world deserve AI designed for how they actually operate.

My career began in residential real estate, where I spent years working through the nuances of property sales and renovations. When the 2017 fires struck Sonoma County, my focus shifted to the complex world of full-house rebuilds. Navigating the requirements of that recovery effort sharpened my understanding of development and operations at a much larger scale. I spent the following years navigating these complexities across California and the Tri-State area, working alongside developers and operators who were doing the heavy lifting of building our communities.

Eventually, my focus evolved into the real estate tech space, where I found my niche at the intersection of complex operations and modern AI. I fell in love with the back end of things—not for the sake of the technology itself, but for its power to remove the friction that keeps teams from their most important work.

The name IndigoLee honors that perspective. It is a tribute to my family’s matriarch, a woman who possessed the resilience to adapt to whatever the world threw her way. That same adaptability is the foundation of our firm. We don’t believe in building AI that replaces the human touch; we build architecture that protects it, giving you the space to focus on the connections that drive your business. We’ve sat in the closings and walked the jobsites. That fluency is the difference.

We’re not here to disrupt the industry; we’re here to give you the tools to build it better, leaving you more time for the work that legacy is built on.